Professional Experience

Head of Inclusive Design  |  Citi — Design & User Experience  |  2021–Present

Appointed to architect and lead enterprise-wide inclusive design strategy for a global financial institution — building the function from the ground up and embedding inclusion into every layer of the organization.

• Founded and chair the firm-wide Inclusive Design Council, uniting teams across Citi's siloed global business units into a cohesive, accountability-driven community of practice.

• Authored two U.S. patents (AI-powered representation auditing) that automated formerly manual review processes, reducing operational risk and enabling scalable, repeatable compliance.

• Built Global Inclusive Language Guides across the UK, North America, Europe, and LATAM — creating shared vocabulary that bridged cultural divides and improved consistency across business lines.

• Directed UX/content strategy for Citi Financial Pathways, generating +28% engagement and an 80% lift in application submissions through design that centered un/underbanked and low to moderate income communities.

• Provided strategic oversight for global marketing initiatives (some reaching 2.8M+ attendees) ensuring accessibility and inclusive design excellence at enterprise scale.

• Shaped talent culture as Pursuit Program panelist, new hire guide co-author, family leave policy contributor, and facilitator of global Speed Networking programs.

• Scaled adoption through AI tooling, internal knowledge hubs, and standing Inclusive Design Office Hours — modeling a culture of continuous learning and cross-team empowerment.

VP, Executive Creative Director  |  Isobar (Dentsu)  |  2008–2020

Grew from Associate Creative Director to award-winning ECD over 12 years, leading a 40+ person multidisciplinary team while simultaneously founding and directing the agency's national DE&I initiative.

• Founded #BelongHere — the company's first structured DE&I program — negotiating buy-in from C-suite leaders across all business lanes and building intersectional programming across U.S. offices.

• Led a team of 40+ across visual design, motion, copy, and UX — fostering a culture of psychological safety, mentorship, and cross-discipline collaboration.

• Created #SeenHere, a public peer-recognition program amplifying employee voices and reinforcing a culture of belonging and visibility.

• Developed a Professional Communications curriculum deployed company-wide, from entry-level staff to senior management — recognized three consecutive years with the Company Value Award.

• Led creative across accounts including Bloomberg, Shiseido, LAIKA and Citco — delivering brand storytelling strategies that elevated client relationships and drove new business growth.

• Served on juries for Dentsu Aegis Network Innovation Awards, Kyiv International Advertising Festival, and Gerety Awards.